Not far from the Mori Elementary School grounds, where the energetic voices of elementary school students echo, there's a special place that makes visitors' hearts flutter. That's "Mori no Shirokuma-do," a select stationery shop run by the owner, Ishikawa-san. Stepping inside is like entering a secret treasure box. "Shiromi-chan" goods, the original polar bear character, and stationery carefully selected with the owner's sense of style are lined up tightly, like an overturned toy box. Once you visit, everyone is captivated by the warm worldview, making it a space with a mysterious charm.

With the pure desire to "do what I love for work" in her heart, Ishikawa-san opened this store after working at a stationery store and an advertising agency. Her commitment is not just to sell products, but to create a store where visitors can experience the excitement of a treasure hunt. She values each encounter with her customers and has built warm connections with the store, customers, and the community, including mail order sales, SNS live streaming during the COVID-19 pandemic, and crowdfunding in 2023.

Why did she, who is from the neighboring Fukuroi City, open a shop here in Mori Town? How was the original character "Shiromi-chan" born? Why has the store gained fans even outside the prefecture? The interview video is full of stories that convey the passion she puts into her store, ideas for overcoming difficulties, and her kind personality. This is an interview that will give courage to take a new step to everyone who pursues what they love and seeks a way of life that is true to themselves.